The UNLV Scarlet & Gray Free Press represents the journalistic integrity held by the university

The UNLV Scarlet & Gray Free Press represents the journalistic integrity held by the university. Covering both local and national topics, the newspaper seeks to cover a diversity of points and offer insight into the happenings of our world today. Whether it’s college games or climate change, The Scarlet & Gray Free Press wields a capacity to engage with a variety of topics with the ultimate goal of enriching the student body and more. UNLV is also considered the most diverse campus in the entire country with more than 65% of our undergraduate population identifying as an ethnic minority. Due to this, it is important for the newspaper to be representative of these values and aid in helping these communities develop and grow.
 
The newspaper holds an advertorial section in which companies and brands may reach out and get their advertisement published in the newspaper. There is a greater incentive for us to work with local businesses since the majority of our audience are also Las Vegas locals. One important aspect in particular is working with Asian businesses. Las Vegas boasts a large number of AAPI (Asian American Pacific Islander) residents with the majority of those being Filipino. The Scarlet & Gray Free Press seeks to help empower these communities by boosting their businesses to help increase engagement and awareness with our AAPI businesses. These communities are important parts that make up the backbone of our city and we must do everything we can to empower them to ensure that they can continue to grow and thrive here as well.

One way we have empowered the AAPI community is through the campaign we held for one month in order to promote an event for the local Filipino community in Las Vegas. Alongside ABS-CBN Events, iWantTFC and TFC, a Filipino-focused musical performance was held on November 5, 2022. The event, dubbed “ASAP Natin to Las Vegas,” was attended by thousands of onlookers at the Orleans Arena. A night full of live music and entertainment from the Philippines was enjoyed by all and the event went spectacularly. The Scarlet & Gray Free Press is also proud of our contribution to the event. Working alongside the organization hosting the concert, we constructed the month-long campaign in the print editions of our paper in order to build up rapport and excitement for the showdate. It was an honor to work so closely with groups that sought to do more for the Filipino community in Las Vegas and it is clear that more cultural events will be here to stay.

The Scarlet & Gray Free Press also seeks to embolden and heighten the businesses of our locals. With a newsletter that goes out to all of our students, we seek to be the #1 point of outreach for a student population. Printed media and a website presence ensures more accessibility to the work that we cultivate. Anyone is welcome to come and advertise with our newspaper. We want to give opportunities to those with a business, service, or trade they seek to provide to the people of our city. Additionally, we provide a 25% discount to local businesses. We want to be able to see our community members grow, thrive and flourish. The Scarlet and Gray Free Press is proud to support the people of Las Vegas in their endeavors and we will continue to do so in the new year!