ABS-CBN International and Kollective Hustle to Showcase McDonald's APA Next Campaign at 3AF Impact Series on May 6
The 3AF Impact Series promises a half-day of deep dives into essential marketing strategies, emerging consumer trends, and inclusive approaches tailored for the AAPI marketplace.
Pam Castillo | April 30, 2025
April 26, 2025 – ABS-CBN International, through its platform Kollective Hustle, will highlight its groundbreaking collaboration with McDonald's APA Next program during the upcoming 3AF Impact Series on Tuesday, May 6, 2025. The free virtual event, hosted by the Asian American Advertising Federation (3AF), celebrates AAPI Heritage Month by providing critical insights into the fastest-growing consumer segment in the U.S.
Romeo Marquez Jr., Head of Kollective Hustle, ABS-CBN International, will lead the session titled "Amplifying Impact: Expanding Brand Reach to the Next Generation." The presentation will showcase how the partnership with McDonald's APA Next—an education program supporting Asian American, Native Hawaiian, and Pacific Islander (AANHPI) students—successfully expanded the brand's reach.
By curating diverse topics and featuring a lineup of industry experts, innovators, and trailblazers, the APA Next collaboration delivered actionable, relevant, and inspiring content that resonated with attendees. This initiative not only amplified brand impact but also demonstrated the power of intentional partnerships in empowering the next generation of innovators.
The 3AF Impact Series promises a half-day of deep dives into essential marketing strategies, emerging consumer trends, and inclusive approaches tailored for the AAPI marketplace. Attendees will gain actionable insights and have the opportunity to connect with industry leaders—all at no cost.
Event Details:
- Date: Tuesday, May 6, 2025
- Time: 8:55 AM – 1:30 PM PT / 11:55 AM – 4:30 PM ET
- Location: Virtual via Zoom
- Cost: Free
Register today and celebrate AAPI Heritage Month by learning from marketing leaders shaping the future of inclusive consumer engagement.
About Kollective Hustle:
Kollective Hustle, a platform under ABS-CBN International, is dedicated to empowering the next generation of Filipino, Asian American, and diverse creators, entrepreneurs, and leaders through storytelling, community building, and collaboration.
About 3AF:
The Asian American Advertising Federation (3AF) is the leading resource for Asian advertising, marketing, and media in the United States, committed to growing the Asian American market through education and advocacy.
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