WE DELIVER THE FILIPINO AUDIENCE TO YOU
We connect you to 10 million Filipinos worldwide. In North America, Filipinos are among the largest multi-cultural markets with one of the highest earning and spending capabilities. Let us help engage your brand with the Filipino audience.
Who We Are
We are the world’s largest creator and distributor of Filipino content.
ABS-CBN is a media network leader in the Philippines, and an internationally recognized content provider and a premier source of high-quality Filipino programming in over 50 territories all over the world.
TFC (The Filipino Channel) is ABS-CBN’s flagship channel that targets first generation Filipinos living overseas. TFC delivers a combination of news, entertainment, and information held dearly by its audience, preserving a connection to their homeland and culture.
Offering cutting–edge 360-degree entertainment, MYX thrusts the dynamic fusion of Filipino/Asian youth music culture into the global mainstream spotlight, empowering next generation Filipinos to reach a diverse, multicultural audience.
Connect With Our Audience
The Filipino population is one of the fastest growing Asian immigrant groups.
There are 4.9 million Filipinos in the US and Canada. 
Filipinos in the US
- • The 3rd largest Asian Segment in the US
- • The 2nd highest Income Earners among other ethnicities
- • Heavy Media Consumers
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Filipinos in Canada
- • Filipinos are one of the fastest growing immigrant groups in Canada
- • About 90% are migrants and the total population continues to grow
- • Family-centric and interested in indoor/home activities Ex. Watching TV/Surfing the internet
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Explore different ways to advertise your brand. Let it be seen and heard through
multi-platform distribution.
TV It is a 24-hour cable/satellite subscription service that offers the best all-Filipino programming. Carriage partners include Direct TV, AT&T, Comcast, Spectrum in the US, and Rogers, Bell, Shaw in Canada, to name a few.
OTT iWant is an ABS-CBN owned and operated OTT platform. All of its programs, movies and specials are available anytime and on any device, through iOS and Android app, Roku and Smart TV.
THEATRICAL and TVOD ABS-CBN also distributes Filipino films in theaters and in partnership with leading streaming services such as Netflix and Prime. The materials come with English subtitles.
ONLINE ABS-CBN websites have the widest digital footprint of Filipino content. It is also the leading online publisher of news, entertainment, sports music and lifestyle.
SOCIAL MEDIA ABS-CBN’s social media accounts are one of the most subscribed and followed on the social media space.
EVENTS ABS-CBN also brings entertainment through on-ground events to engage with markets in person.
Ad Products
Take advantage of endless possibilities and ways to promote your products and services.
LINEAR TV
- • Video commercials: 15s, 30s, 45s
- • Interstitials: 60s, 90s, 120s,
- • Segment Sponsorships
- • Opening Billboards, Closing Billboards, Lower Screen Graphics
View Samples
DIGITAL / ONLINE
- • Video commercials: 6s, 15s, 30s
- • Banner displays
- • Site take-over
- • Social media posts
- • Website articles
- • Customized landing pages or microsites
- • Online radio ads and sponsorships
View Samples
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- ON-GROUND
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- • Booth set-up
- • Stage time
- • Banner displays
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View Samples
Case Studies
REMITLY
Remitly, a remittance service, has partnered with ABS-CBN since 2017 to produce its yearly Christmas show “Namamasko Po” (Merry Christmas) to increase brand awareness during the high money sending season. Namamasko Po brings the Filipino Christmas spirit and celebration through the Christmas caroling tradition to Filipinos abroad.
MCDONALD’S McDonald’s partnered with MYX to promote their Saweetie Meal at McDonald’s. Saweetie is an American rapper ang songwriter whose mother is Filipino.
Rate Card
To get more information:
Comscore is a trusted partner for planning, transacting, and evaluating media across various platforms, including digital, linear TV, over-the-top, and theatrical viewership. It provides invaluable analytics services to a range of clients including The Filipino Channel (TFC).
The Filipino Channel (TFC) has consistently dominated the multicultural television landscape across various key performance indicators. TFC not only captures a significant share of the target audience but also excels in viewership during different times of the day. Comscore’s advanced metrics indicate minimal duplication, suggesting that TFC’s audience is largely unique and not simply an overlap of viewers who are also consuming other multicultural and mainstream channels.
By utilizing Comscore’s robust metrics and analytics, The Filipino Channel is able to offer its partners precise and actionable data on audience behavior, thereby enabling media buyers and sellers to make informed business decisions with unparalleled confidence.
