WE DELIVER THE FILIPINO AUDIENCE TO YOU
We connect you to 10 million Filipinos worldwide. In North America, Filipinos are among the largest multi-cultural markets with one of the highest earning and spending capabilities. Let us help engage your brand with the Filipino audience.
Who We Are
We are the world’s largest creator and distributor of Filipino content.
ABS-CBN is a media network leader in the Philippines, and an internationally recognized content provider and a premier source of high-quality Filipino programming in over 50 territories all over the world.
TFC (The Filipino Channel) is ABS-CBN’s flagship channel that targets first generation Filipinos living overseas. TFC delivers a combination of news, entertainment, and information held dearly by its audience, preserving a connection to their homeland and culture.
Offering cutting–edge 360-degree entertainment, MYX thrusts the dynamic fusion of Filipino/Asian youth music culture into the global mainstream spotlight, empowering next generation Filipinos to reach a diverse, multicultural audience.
Connect With Our Audience
The Filipino population is one of the fastest growing Asian immigrant groups.
There are 4.9 million Filipinos in the US and Canada.
Filipinos in the US
- • 4.6M strong, 3rd largest Asian-origin group
• 2nd highest income earners among Asian ethnicities
• Growing NexGen market at 56% of total population
• Heavy Media Consumers
Filipinos in Canada
- • Population has surpassed 1M
• Employment rate is 10% higher than other immigrant groups
• Family-centric and interested in indoor/home activities (e.g. watching TV/ spending time with family)
Explore different ways to advertise your brand. Let it be seen and heard through
multi-platform distribution.
TV It is a 24-hour cable/satellite subscription service that offers the best all-Filipino programming. Carriage partners include Direct TV, AT&T, Comcast, Spectrum in the US, and Rogers, Bell, Shaw in Canada, to name a few.
OTT iWant is an ABS-CBN owned and operated OTT platform. All of its programs, movies and specials are available anytime and on any device, through iOS and Android app, Roku and Smart TV.
THEATRICAL and TVOD ABS-CBN also distributes Filipino films in theaters and in partnership with leading streaming services such as Netflix and Prime. The materials come with English subtitles.
ONLINE ABS-CBN websites have the widest digital footprint of Filipino content. It is also the leading online publisher of news, entertainment, sports music and lifestyle.
SOCIAL MEDIA ABS-CBN’s social media accounts are one of the most subscribed and followed on the social media space.
EVENTS ABS-CBN also brings entertainment through on-ground events to engage with markets in person.
Ad Products
Take advantage of endless possibilities and ways to promote your products and services.
LINEAR TV
- • Video commercials: 15s, 30s, 45s
- • Interstitials: 60s, 90s, 120s,
- • Segment Sponsorships
- • Opening Billboards, Closing Billboards, Lower Screen Graphics
View Samples
DIGITAL / ONLINE
- • Video commercials: 6s, 15s, 30s
- • Banner displays
- • Site take-over
- • Social media posts
- • Website articles
- • Customized landing pages or microsites
- • Online radio ads and sponsorships
View Samples
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- ON-GROUND
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- • Booth set-up
- • Stage time
- • Banner displays
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View Samples
Case Studies
Remitly: Namamasko Po Yearly Christmas Program
Namamasko Po is a premier annual Christmas special produced by online money transfer service Remitly and ABS-CBN Global (TFC). Now in its 9th year, this partnership celebrates the Filipino tradition of caroling and connection for communities worldwide.
LEARN MORE
McDonald’s Golden Arch Cafe
Golden Arch Café was a culturally driven branded content campaign produced by ABS-CBN Global’s MYX Global in partnership with McDonald’s, celebrating Asian American and Pacific Islander talent through music-driven storytelling and original content.
Rate Card
To get more information:
Comscore is a global, trusted partner for planning, transacting, and evaluating media across platforms. It combines a robust data footprint across digital, linear TV, OTT, and theatrical viewership with advanced audience insights, enabling buyers and sellers to quantify multiscreen behavior and make confident, data-driven decisions.
For The Filipino Channel (TFC), Comscore provides credible, third-party validation of audience strength and purchase propensity—equipping advertisers with the insights needed to plan smarter, transact confidently, and measure real business impact.
