SUMMER IS HERE: DIVE INTO TOP TRAVEL TRENDS FOR FILIPINO-AMERICANS!
The Filipino Channel (TFC) viewers are outspending the average American household on these travel services.
Data Reflects May - September, 2023
Hotels
TFC viewers showed a preference for economical lodging options.
Data suggests that TFC viewers preferred budget-friendly lodging compared to the general household. Motel 6 and Best Western both find favor with index scores greater than 200. There is also an observed preference for a sprinkle of luxury accommodations with hotels like Marriot scoring 154 and Hyatt Regency scoring 145.
Airlines
TFC viewers scored high in multiple airlines across a wide spectrum.
Last summer, TFC Viewers seemed to prefer a mix of premium and low-cost carriers for domestic travel.
Alaska Airlines, known for its luxury feel and premium, inclusive prices scored 321 while Southwest Airlines, known for its larger route network and lower base costs, scored 171. The only international carrier observed that indicated a preference was United Airlines with a score of 188.
Auto-Rentals
TFC viewers show strong preference for car rental over ride-sharing services.
The data indicates a strong preference among TFC viewers for car rental services as opposed to ride share services. Alamo, the car rental agency scored a whopping 217. Between the two popular ride share services, more TFC viewers prefereed Lyft over Uber.
Services
TFC viewers favor the extensive choices offered by online travel agencies.
This data suggests that TFC Viewers prefer a wide selection of options provided by these online travel agencies. It also indicates more of a preference for budget-friendly options.
CheapOair, known for its wide, discounted selection scored an astounding 638 following its advertisements on TFC.
NO OTHER NETWORK CAN TAKE YOUR BRAND INTO MORE FILIPINO HOMES THAN TFC.
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